How to Build BD Campaigns That Actually Book Meetings
Most recruiters don't have a lead problem - they have a campaign problem. Six practical shifts that turn cold outreach into booked meetings: lead with hiring signals, hit the real decision-maker, write openers that sound human, sequence across channels, treat follow-ups as the campaign, and measure replies (not sends).
May 26, 2026
David Ostruszka
Co-founder, Cleyo